What I Learned About Packaging

Key takeaways: Effective packaging at events shapes attendees' expectations, creates emotional connections, and enhances overall experiences. Memorable packaging can foster community among attendees and leave lasting impressions through unique designs…

What Works for Me in Promotions

Key takeaways: Book festivals create unique environments for engagement, fostering connections between readers and writers through various activities like workshops and discussions. Effective promotions enhance visibility for authors and titles,…

What I Have Learned from Complaints

Key takeaways: Complaints provide essential feedback that can improve attendee experiences and foster stronger relationships. Active listening and timely responses to complaints can transform negative situations into positive interactions. Accessibility,…